Outbound for MSPs

Sales meetings.
Held.

We do the targeting, writing, sending, replies, and scheduling. You take the meeting.

$1,500 per month plus $300 per qualified held meeting. No setup fee.

Common outbound frustrations

Sound familiar?

The last agency sent garbage from our domain.
500 'leads', zero meetings.
Half the appointments never showed.
I don't have time to babysit an SDR.
They counted a form fill as a meeting.

Nothing hidden

Example work.

See the message, the reporting rules, and the record before any campaign represents your company.

Sample outreach email

format sample, not customer activity.

Reporting format sample

format sample, not customer activity.

MetricHow it's counted
Meetings heldCalls lasting at least 15 minutes that meet the agreed standard.
Positive repliesReplies that show interest or ask for a next step.
Emails sentOutbound messages accepted by the sending provider.
BouncesMessages rejected by the recipient's mail server.
UnsubscribesRecipients who ask to stop future outreach.
Meeting record

format sample, not customer activity.

Qualified meetingHeld
Sales conversation15+ minutes with the right buyer
Owner or final decision-makerSomeone who can say yes on the call
Target companyMatches the target market agreed at kickoff
Actually attendedNo shows and poor fits don't count

Five steps

How it works.

We own the outbound system from target definition through scheduling.

1

Define the target

One narrow market. One clear buyer.

2

Build the list

We research companies and verify contacts.

3

Run the outreach

We write, send, test, and monitor.

4

Handle replies

We qualify interest and schedule the call.

5

Take the meeting

Your team runs the sales conversation.

Four paths

Compare the options.

MSP Booked ties part of the fee to a sales conversation that actually happens.

DecisionHire an SDRGeneralist agencyDo it yourselfMSP Booked
Monthly cost$6,000 to $9,000 loaded, typicalVaries by scope, typicalSoftware plus internal time$1,500 plus $300 per held meeting, founding
Ramp time3 to 6 monthsVaries by providerStarts when you have timeKickoff after fit and setup
MSP specificDepends on the hireUsually broadYour team knows the market
Pay tied to held meetingsNoRarelyNo
Your time requiredManagement and coachingCoordination and reviewHands onYou take the meeting

Simple terms

Founding pricing.

One plan. No setup fee. Three founding spots.

3 founding spotsNo setup fee
$1,500 per month

Plus $300 per qualified held meeting.

Target definition
Prospect research
Contact verification
Copy and sequencing
Reply handling
Scheduling and reporting
Month to month after 60 days
14 days notice to cancel
Request a fit check

Standard pricing after the founding spots: $2,500 per month plus $300 per qualified held meeting.

The guarantee

Fewer than 3 qualified held meetings in the first 60 days earns a credit of 50% of one month's retainer toward the next month.

You'll need to approve the target, respond to scheduling, and attend booked calls. Full terms are in the client agreement.

ThresholdFewer than 3 held meetings
WindowFirst 60 days
Credit50% of one retainer

Straight answers

Common questions.

Why work only with MSPs?
The research, target markets, objections, and campaign lessons stay useful across one industry. We don't start from zero with each client.
Why build this outside our team?
We take on research, verification, sending, replies, scheduling, and reporting. Your team stays focused on sales and delivery.
Will outbound put our primary domain at risk?
Campaigns send from warmed mailboxes on our own domain with SPF, DKIM, and DMARC, plus centralized suppression, gradual ramp up, and conservative volumes. We do not use lookalike or throwaway domains.
Do you ever contact our clients directly?
We contact only new businesses in the target market you approve, sending as your team. We never touch your existing client relationships and never go around you. We are invisible to your prospects: we book the meeting, you own the relationship. Your client list and campaign data stay yours and are never reused for anyone else.
What if a prospect doesn't attend?
It doesn't count. A meeting has to last at least 15 minutes and meet the agreed buyer and company criteria.
What if the meetings don't close?
We deliver qualified conversations and track their quality. Your team handles discovery, proposals, and closing.
What are the contract terms?
The first performance window is 60 days. After that, service continues monthly with 14 days notice to cancel.

Request a fit check

Three founding spots. One form.

Tell us about your MSP and the companies you want to reach. If the economics and target look promising, we'll send the next step within one business day.

hello@mspbooked.com